Over 45 Years Experience
Balboni Communications Group (BCG)
Herb Reed Enterprises (HRE)
We are a full-service Public, Government Relations, and Artist Management Agency under the leadership of Frederick J. Balboni, Jr., a veteran broadcast journalist, seasoned communication practitioner, and music creator.
Who we are
We are a one-stop Communications and Artist Management firm.
PR & Communications
Learn more about Frederick J. Balboni, Jr.
Mr. Balboni is globally recognized as a communications expert, specializing in branding, broadcasting, government affairs, public and crisis communications, artist management, contract negotiation, radio-video-audio production, and promotion.
Mr. Balboni achieved his Bachelor of Science degree in Speech from Boston’s Emerson College, concentrating on communication, politics, and law, later receiving his Massachusetts Department of Education Teaching Certification. He honed his talents in media and communications in various capacities.
Why Choose BCG-HRE…
Mr. Balboni served as director of communication and government access television for Revere, Massachusetts. He was the mayor’s official city government spokesperson and communications director in this capacity & worked closely with the Clinton White House in having Revere named an official White House Millennium Community.
BCG-HRE prides itself on developing intimate relationships with influencers via traditional and emerging platforms across the media landscape. In contrast to the many agencies that engage in repetitive, “dialing for placement” PR campaigns, BCG-HRE leverages its long-standing relationships to accomplish creative, synergistic, targeted, and result-driven placements for its clients.
Social Media Competence
Recognizing social media’s emergence as a significant mass contact vehicle, BCG-HRE employs creative and personal integration approaches within this continually evolving arena. Depending on the client message, BCG-HRE can craft a specific or general missive via these innovative platforms furthering audience reach and engagement.
Award Winning Campaigns
Under Mr. Balboni’s leadership, BCG-HRE develops multiple award-winning campaigns for placement across the media spectrum. An example of these include; TIME, People, and Rolling Stone magazines, the New York Times, The LA Times, The Boston Globe, ABC’s “Good Morning America,” NBC’s “Today,” “CBS This Morning,” CNN, FOX News, and business channels, BET, and MTV.
Mr. Balboni has worked with many renowned artists, including; the Frank Sinatra, Jennifer Holiday, New Kids On The Block, the Backstreet Boys’ Howie Dorough, RuPaul, R&B icons Roberta Flack, Dionne Warwick, Snoop Dogg, dance music legends The Original Village People, K.C. & The Sunshine Band, country music legend Bobby Bare and many more.
What's the buzz
What people are
saying about us.
"From my vantage point it is simple: Whatever can be done for a client, Fred will do it. He's an indefatigable advocate for those he works for and with and loves to fight for the "little guy." Fred has championed causes, like getting exploited artists and musicians the money that was owed to them, and coordinated causes, like raising money to preserve arts programs in schools. In the many years of working with Fred and getting pitched stories by Fred, I was never let down or misled. It also was always fun to pick up the phone and hear Fred's voice. It's what reporters live for, not just another pitch or a run-of-the-mill news story. Fred is that rare PR pro who let reporters do their jobs and gave us the things we needed to get our stories."
Carol Beggy, writer and former columnist and reporter with The Boston Globe
"I have worked with Fred in connection with several legal matters for his clients. Fred has an unusual understanding of many of the finer legal distinctions that are often critical in legal disputes. This understanding, together with his creative and collaborative nature, means that Fred plays a key role in strategizing on how to approach legal issues, and in advocating for those positions, whether in documents presented to a court or in business transactions. His understanding of copyright and trademark law is particularly unusual, giving Fred the unique ability to understand and flag those issues and deal with them early on, before they mushroom into significant, and expensive, legal disputes."
Eric M. Sommers, attorney and CEO of the Sommers Law Group PLLC
"When there is a breaking news, when there is something you need to know in the Boston Area the only person to call is Fred. In my years at CBS, I worked with Fred, who is a very talented and go to producer. Fred never gives up and is always a step ahead of everyone and gets the work done. Today I still call Fred to find out what is going on in Boston and he is always so gracious and helps me out."
Flavie Bagnol, certified career-public speaking coach and former producer, CBS News New York
"Fred was a creative, thoughtful, and results-driven leader, establishing an entire practice within the company that delivered immediate results and a new level of service for our clients. I was able to learn from Fred through various projects, broadening my professional skill set and learning from his drive and ability to accomplish whatever goals were set."
Dustin Smith, Founder at Smithhouse – Strategic Communications and former Vice president of communications for CBS Corporation
"Fred is a miracle worker. Or, at least that's how it appears to the untrained eye. Those who know and have worked with him quickly come to realize that his successes with the media aren't brought about through supernatural powers over journalists; but are rather the result of years of dedication, diligence and respectability in the field of Media Relations. Fred is an asset to his clients and a joy to work with.Fred is a miracle worker. Or, at least that's how it appears to the untrained eye. Those who know and have worked with him quickly come to realize that his successes with the media aren't brought about through supernatural powers over journalists; but are rather the result of years of dedication, diligence and respectability in the field of Media Relations. Fred is an asset to his clients and a joy to work with."
Heath Fradkoff, Prinicple, Ward 6 Marketing, Bronx, New York
"Fred has always had a creative approach to public relations, envisioning unique opportunities that other people might say seem unrealistic and then delivering on those plans.Fred has always had a creative approach to public relations, envisioning unique opportunities that other people might say seem unrealistic and then delivering on those plans."