Over 45 Years Experience
Balboni Communications Group (BCG)
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Herb Reed Enterprises (HRE)
We are a full-service Public, Government Relations, and Artist Management Agency under the leadership of Frederick J. Balboni, Jr., a veteran broadcast journalist, seasoned communication practitioner, and music creator.
Who we are
We are a one-stop Communications and Artist Management firm.
PR & Communications
Music Management
Branding
Broadcasting
Government Relations
Learn more about Frederick J. Balboni, Jr.
Mr. Balboni is globally recognized as a communications expert, specializing in branding, broadcasting, government affairs, public and crisis communications, artist management, contract negotiation, radio-video-audio production, and promotion.
Mr. Balboni achieved his Bachelor of Science degree in Speech from Boston’s Emerson College, concentrating on communication, politics, and law, later receiving his Massachusetts Department of Education Teaching Certification. He honed his talents in media and communications in various capacities.


Years Experience

Why Choose BCG-HRE…
Highly experienced
Mr. Balboni served as director of communication and government access television for Revere, Massachusetts. He was the mayor’s official city government spokesperson and communications director in this capacity & worked closely with the Clinton White House in having Revere named an official White House Millennium Community.
Broadly Connected
Great Partners
BCG-HRE prides itself on developing intimate relationships with influencers via traditional and emerging platforms across the media landscape. In contrast to the many agencies that engage in repetitive, “dialing for placement” PR campaigns, BCG-HRE leverages its long-standing relationships to accomplish creative, synergistic, targeted, and result-driven placements for its clients.
Social Media Competence
Recognizing social media’s emergence as a significant mass contact vehicle, BCG-HRE employs creative and personal integration approaches within this continually evolving arena. Depending on the client message, BCG-HRE can craft a specific or general missive via these innovative platforms furthering audience reach and engagement.
Award Winning Campaigns
Under Mr. Balboni’s leadership, BCG-HRE develops multiple award-winning campaigns for placement across the media spectrum. An example of these include; TIME, People, and Rolling Stone magazines, the New York Times, The LA Times, The Boston Globe, ABC’s “Good Morning America,” NBC’s “Today,” “CBS This Morning,” CNN, FOX News, and business channels, BET, and MTV.
Music Expert
Mr. Balboni has worked with many renowned artists, including; the Frank Sinatra, Jennifer Holiday, New Kids On The Block, the Backstreet Boys’ Howie Dorough, RuPaul, R&B icons Roberta Flack, Dionne Warwick, Snoop Dogg, dance music legends The Original Village People, K.C. & The Sunshine Band, country music legend Bobby Bare and many more.
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